Case Statement Basics

Case statements are useful for everything from capital campaigns, annual appeals and grant writing.

Tom Ahern, founder of nonprofit communications firm Ahern Communications, Ink, says he writes, on average, one case statement a month for a client. In his session Monday at the AFP 44th International Conference on Fundraising in Dallas, Ahern discussed the basics of building outstanding case statements, including how to gather the right kind of information, how to plan a campaign strategy and a formula for presenting a case in print.