Case Statement Basics
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Make your point in the first headline or sentence, if possible, and be succinct. “You should be able to skim a case, as you would a newspaper, and get the key points, without reading any of the long text. That’s reader convenient,” Ahern said.
Things that interest donors are:
1. Accomplishments, i.e., “What did you do with my money?”
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- Companies:
- Association of Fundraising Professionals
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Abny Santicola
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