Case Studies: Mobile Fundraising and Advocacy Successes

With the adoption of smartphone and cell phone use growing exponentially every year, the question facing fundraisers is clear: Can mobile phones help us reach out and get donors engaged?

The answer for World Childhood Foundation (WCF) was yes. “Mobile marketing was a way we determined [we] could engage new supporters and donors,” said Charlotte Brandin, executive director of World Childhood Foundation USA, during her session, “World Childhood Foundation USA: Managing Donations From SMS and a Mobile Website,” at the 2011 Nonprofit Mobile Day in Washington, D.C., last month.