Case Studies: Mobile Fundraising and Advocacy Successes

WCF also implemented a text-to-give element for one-time donations of $5 or $10. It would then confirm donations with an automated thank-you message and provide ways to donate for other amounts below the $5 and $10 buttons, asking for personal contact info as well to add to its file.

“In addition to donations, we wanted to give information as well,” Brandin said. So WCF got some of its best, high-profile supporters — like New York Rangers goaltender Henrik Lundqvist — to record PSAs about WCF and the work it does and sent them out as MMS messages.