Case Studies: Mobile Fundraising and Advocacy Successes

• Recruit new donors from new target groups.
• Make existing donors more active.
• Lower the barrier to donate — trigger action.
• Capture data.
• Building relationships and loyalty.
• Branding.

Keys to mobile success

• The mobile phone is not just a payment mechanism, it’s a device for communication … but you can talk straight to the wallet.
• Mobile phones are highly personal, so don’t be afraid to get personal and perhaps stir up emotions.
• Leverage mobile characteristics in mobile campaigns, e.g., sense of urgency or immediacy, feeling of real-time broadcasts, etc.
• Mobile integrates well with other media, so use the strengths of each. Don’t just add a short code.
• If you can do the campaign in any other channel, do it in any other channel. Use mobile when it can fulfill something no other channel can fulfill.
• People use their mobile phones to connect to social networks, so don’t forget to tap in to your ambassadors’ personal networks.