Case Studies: Mobile Fundraising and Advocacy Successes

Bradin and Fredrik Oscarson, CEO of Mobiento — the mobile ad agency that works with WCF on its mobile initiatives — shared ways WCF and other organizations have used mobile fundraising and advocacy to engage both longtime and new donors.

WCF had two main objectives in embarking on its mobile mission: to get donations from the current donor pool (baby boomers and the 65-and-up generations), and to engage a younger generation to build relationships. The goal with the first group was to get donations, and for the second group, it was more about building that relationship through interactivity and personal connections to become donors in the future.