Case Studies: Mobile Fundraising and Advocacy Successes

“Don’t just see mobile as a payment mechanism, because it’s so much more than that,” Oscarson said. “Use the mobile channel to create engagement, interactivity … and as a personal device to develop relationships.”

Oscarson then shared some of the same case studies he showed WCF to display the power of mobile fundraising and advocacy.

‘A Working Week in Africa’
The first mobile campaign Oscarson shared was Doctors Without Borders/Médecins Sans Frontières’ (MSF) Working Week campaign, which won the Mobile Marketing Association’s 2007 Best Use of Mobile Marketing, Promotion Award.