Case Studies: Mobile Fundraising and Advocacy Successes

The objectives of the campaign were to:

• Illustrate how donations are spent.
• Reach new target groups.
• Establish a simple monthly donation service.
• Establish direct communication with donors.

And the real catalyst was to inform donors and supporters of the scope of MSF’s work.

“People tend to think that Doctors Without Borders is only about doctors,” Oscarson said. “We wanted to show it was so much more than that.”