Case Studies: Mobile Fundraising and Advocacy Successes

So MSF and Mobiento came up with a unique mobile strategy — sending daily mobile updates following MSF workers in the field for a week to see what they do every day. MSF filmed workers on site, then sent the videos to Mobiento where they were cut, edited and prepared to be sent via MMS.

Every day, recipients who opted in would receive video messages from someone in the field updating them on what he or she did that day. It drove home the point: This is what MSF was doing … what are YOU doing while Doctors Without Borders is saving lives? And each MMS contained a direct donation link — one click and you could donate $5.