Case Studies: Mobile Fundraising and Advocacy Successes

What MSF and Mobiento found was that donors became brand ambassadors. The messages were so unique and engaging that recipients would share them with their friends and families. So the mobile marketing campaign became a viral campaign. And the interesting thing was that the last message was sent at 8:30 p.m. on a Friday and had some of the best response. The reasoning behind deploying the final message of the week then was that recipients would most likely be out in social settings and would share it with those around them, which would in turn enhance the MSF brand even more.