CASE STUDY
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CASE STUDY: Doctors Without Borders USA/Medecins Sans Frontieres
August 18, 2005
By Abny Santicola
Associate editor, FundRaising Success
In a session on second-gift conversion strategies, Alyssa Herman, director of development for international medical humanitarian organization Doctors Without Borders USA/Medecins Sans Frontieres, addressed the strategy her organization used to convert one-time, emergency donors earlier this year.
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