CASE STUDY
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
According to Herman, in early- and mid-2004 new-donor conversion was not a high priority for MSF, which was focusing instead on lapsed-donor reactivation. In the wake of the tsunami that struck Southeast Asia on Dec. 26, 2004, MSF acquired more than 130,000 donors in a two-week period, mostly through the Web. This number of donors, Herman says, is "more than what was projected through direct-mail acquisition for an entire year," and it pushed new-donor conversion to the forefront.
0 Comments
View Comments
Related Content
Comments