CASE STUDY

The organization decided on a four-package "best of" direct-mail series consisting of a name and label package, which includes a letter, sheet of labels and a four-page brochure; a package on containing outbreaks, consisting of a letter, reply device, six-page brochure and BRE; a two-color volunteer effort with two-page letter, reply device and BRE; and a field partner invitation effort made up of a two-page letter, reply device and BRE.