Case Study

Missouri-based Ozark Christian College had raised as much general gift income in the first six months of 2005 as it had raised in all of 2003.

Anya Ansley gives a good portion of the credit to a new way of approaching donors through eTapestry, the college’s Web-based donor management system.

Ansley personalized envelopes and letters and swapped the traditional “Dear Christian Friend” salutation with the prospective or past donor’s name for the first mass mailing she coordinated in her new job as the college’s Stewardship Department administrative assistant in 2004.