Case Study

“They may not be able to get the quarterly print newsletter, but alumni will travel to a big city every couple of weeks and get their e-mail,” Ansley said.

This more timely access made a huge difference when the college announced that Ken Idleman, president of Ozark Christian College for 26 years, was retiring. The college had set up a fund in Idleman’s name. Ansley credits the immediate outpouring of giving to alumni who were in better contact with the college.