Case Study: Building a Donor Base Through E-mail, Part 1

[Editor's note: This is part 1 of a two-part series.]

In the fall of 2010, the Chuck Colson Center for Christian Worldview — a ministry of BreakPoint, the worldview ministry associated with Prison Fellowship Ministries — created its own entity and was looking to build a brand-new donor base.

So the organization, whose mission is to seek the transformation of believers as they apply biblical thinking to all of life, went to KMA, the branch of full-service fundraising agency Pursuant Group that handles Christian ministries and conservative advocacy groups, with a list of e-mail subscribers — but no actual donors — in hopes of cultivating a donor base.