Case Study: Building a Donor Base Through E-mail, Part 2

[Editor's note: This part 2 of a two-part series about the Chuck Colson Center for Christian Worldview working with KMA, the branch of full-service fundraising agency Pursuant Group, to build a donor base through e-mail. View part 1 here.]

Monthly giving incentive
After KMA and the Colson Center confirmed that the long-form e-mail would remain the control, they looked for ways to get even more commitment out of donors and supporters. As it turns out, the Colson Center produced a really compelling, engaging ethics DVD series called "Doing the Right Thing."