Case Study: Building a Donor Base Through E-mail, Part 2

That led to the creation of a new membership level that KMA and the Colson Center dubbed the Sustaining Membership Program. The six-part DVD series was used as a catalyst to get people to sign up for this monthly giving program. It was offered as a premium for signing up to the Sustaining Membership Program, which required the donor the make a monthly commitment of at least $25 per month. "Doing the Right Thing" was the gift donors received for signing up, which Kachuriak says has about a $90 value.