Case Study: Building a Donor Base Through E-mail, Part 2

Then, as a follow-up, donors who did not sign up for the monthly giving program were offered a one-time opportunity to purchase the DVD series at a special price, bringing in more money and keeping non-monthly donors engaged.

"We were able to get significantly greater value for the ministry in terms of member donations by offering the DVD series as a premium as opposed to offering it purely as a product," Kachuriak says.