Case Study: Building a Donor Base Through E-mail, Part 2

"[The folks at the Colson Center] had a will and a desire to never be satisfied with adequacy because they recognized that adequacy is the enemy of excellence," he explains. "They gave us the freedom and liberty to test and to continue to optimize their program through experimentation.

"If there's one thing that I think nonprofits lack, it's the will and desire to take measurable risks. Taking risks is really what leads to some of the greatest advancements in the world of fundraising, but also the greatest opportunities for nonprofits to rise about just the ho-hum industry benchmarks," Kachuriak adds.