Case Study: DM-fueled Patriotism Delivers for National WWII Memorial

“A lot of things jelled to create greater receptivity when the direct mail pieces hit the mail boxes,” Conley adds. “People had heard about it and now we were putting the opportunity to donate right in their hands.”

The bulk of direct mail donors were premium acquired, having received certificates, lapel pins, posters and reproductions of WWII-era prints.