Case Study: DM-fueled Patriotism Delivers for National WWII Memorial

The advanced age of the core group of donors would make renewals a tough proposition, Winchell explains, so the goal was an acquisitions blitz that would bring in donations and perpetuate itself by fueling the buzz that was swirling around the project. (As it turns out, Winchell says, renewals turned out to be stronger than expected.)