Case Study: DM-fueled Patriotism Delivers for National WWII Memorial

So in addition to hardcore asks, direct mail pieces gave prospective donors the opportunity to be include in the World War II Registry, an electronic database listing of the names of Americans who contributed to the war effort. Through DM pieces and the National World War II Memorial web site (http://www.wwiimemorial.com), veterans and their families can add names, as well as stories and memories to be stored at the memorial itself, Winchell says.