CASE STUDY DM-fueled Patriotism Delivers for National WWII Memorial

By Margaret Battistelli Gardner

Other interactive elements of the campaign — both via DM and online — include a message board where vets can leave and retrieve information about reunions and other events.

“Not all of our communications (with donors and prospective donors) were specifically fundraising,” Winchell adds. “There was content there that added weight to it.”