Case Study: DM-fueled Patriotism Delivers for National WWII Memorial

Newsletters also were an important element in helping donors and prospects feel attached to the memorial. The whole campaign fed off of the “intangibility” of being a part of something historic — both the war and the memorial.

Keeping the buzz alive
Finally, Winchell said, the DM campaign kept its media feed going by including a pre-written letter that recipients were asked to sign and send to local newspapers and other media outlets. The letters asked for media coverage of the memorial project.