CASE STUDY DM-fueled Patriotism Delivers for National WWII Memorial

By Margaret Battistelli Gardner

In the end, the memorial project brought in $195 million, Conley says. Of that, $16 million was federal money, and $15 million was from earned interest. The fundraising campaign grabbed $164 million, with a third of that coming from direct mail, he adds. Other donated income came from corporations, local sponsors and even schools where students collected “pennies, nickels and dimes” to the tune of $800,000 after appearances by World War II veterans.