Case Study: DM-fueled Patriotism Delivers for National WWII Memorial

Immediate problem: The veterans of World War II, those members of the public who would be most interested in supporting the cause, were dying off at an alarming rate, explains Steve Winchell, president of Stephen Winchell & Associates Inc., the Arlington, Va.-based agency that partnered with ABMC for the direct mail portion of the campaign. And those that are still alive are at an age where philanthropic giving traditionally declines.