Case Study: DM-fueled Patriotism Delivers for National WWII Memorial

“Our biggest challenge was the age of the donors. The World War II Memorial initiative didn’t start until 50 years after the event was over,” Winchell says. “The generation of people who fought and lived through it were in their mid-70s when this project started.

“They’re retired, living on fixed incomes, no longer in their working years,” he adds. “It’s harder for them to make contributions.”