Case Study: DM-fueled Patriotism Delivers for National WWII Memorial

Getting started
The U.S. Congress authorized the memorial in May of 1993, with legislation stipulating that funding for it would have to be raised mainly through private sources. After three years of prep time, fundraising efforts began in force in 1996, and the ABMC partnered with Winchell & Associates to handle DM. It wouldn’t have taken a genius to figure out the age issue. Everyone involved knew they had to act fast.