Case Study: DM-fueled Patriotism Delivers for National WWII Memorial

“We were blessed with a cause that had a universal appeal,” he adds. “There isn’t an American alive who doesn’t have a family connection to World War II. Everybody in the nation was involved in that war, whether it was on the front lines or on the homefront.”

The timing was right, too, Conley says, calling it “serendipity” that just as the fundraising campaign was getting started, the film Saving Private Ryan and Tom Brokaw’s book, The Greatest Generation fueled the country’s connection to WWII. Plus, folks were feeling nostalgic because we were nearing the end of a century.