Case Study: DM-fueled Patriotism Delivers for National WWII Memorial

“All of these things created a national inclination to look back on those war years and recognize how important they really were and how special that generation was,” he explains. “

The right stuff
Sen. Bob Dole had signed on early as the national chairman of the campaign and, with the success of Saving Private Ryan, the ABMC approached Tom Hanks, who participated ina two-year public-service advertising campaign that amounted to the equivalent of $90 million in free advertising, Conley says.