Raising the Bar for Higher Gifts

If the lowest amount you ask for in future mailings is the upgraded HPC, you will see a dramatic increase in overall revenue because you have raised the benchmark of giving.

In Sept. 2004, our organization, Judicial Watch, a Washington, D.C. watchdog organization, decided to target its best donors and encourage them to give more. We reached out to fundraising agency Copland O’Neill and data-analytics company StrategicOne and asked both for some suggestions on how to accomplish the task.