Raising the Bar for Higher Gifts

StrategicOne, based in Kansas City, analyzed and identified 35,000 donors on its database who would be most likely to respond to an upgrade campaign. Then Copland O’Neill came up with a three-part campaign designed to encourage these house-file donors to double their HPC.

The ask strategy was a bold attempt to encourage as many people as possible to double their gift amount. Judicial Watch, in a normal house-file appeal to these segments, would see a 5 percent response rate. The goal in the donor-upgrade initiative was set at 2.5 percent per appeal in the campaign.