Raising the Bar for Higher Gifts

2. Main Appeal (mails 10 days after the Announcement Package, nine-inch-by-12-inch clear outer envelope, four-page letter, confidential seven-page memo, reply, BRE); and

3. Telephone Close (Begins 10 days after main appeal is mailed. Call pushes people to send a gift at the double HPC level. However, if donors say that they can’t give at the doubled level, we allow them to downgrade to what they can afford.).