Raising the Bar for Higher Gifts

Time would tell for the Judicial Watch donor-upgrade program. The announcement package hit the first week of November and received about a 3 percent response rate. Ten days later the Main Appeal hit, and returns came in again at about a 3 percent response rate. Finally, 10 days after the Main Appeal, the donors’ phones began to ring. (The telephone campaign was conducted by Nick Starvarz and Alisa Getzinger of Synergy Direct.)