Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 1

Over the next few weeks, FundRaising Success will share an in-depth case study on HRC's DADT repeal campaign from 2010, which is published in full in FS sister brand DirectMarketingIQ's report, "The Art & Science of Multichannel Fundraising."

Here is part 1.

The easy way for fundraisers to appease donors is to focus their communications on the mission subjects that traditionally resonate best. But what happens when something incredibly urgent happens that strikes a critical chord with your organization's mission, but may not be the most top of mind for your supporters? That was the quandary the Human Rights Campaign found itself in last year.