Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 2

Over the next few weeks, FundRaising Success will share an in-depth case study on HRC's DADT repeal campaign from 2010, which is published in full in FS sister brand DirectMarketingIQ's report, "The Art & Science of Multichannel Fundraising."

Here is part 2. View part 1 here.

Objectives
There were several overall goals of the DADT campaign. First and foremost, HRC wanted to get activists engaged and involved in the cause — write their legislators, sign petitions, recruit friends, etc. Secondly, HRC hoped to raise awareness around DADT and LGBT issues. It also hoped to raise funds for the organization to go toward pushing the repeal through. And the ultimate goal was to help get the repeal of DADT passed and signed into law.