Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 3

HRC also used e-mails throughout the year keeping supporters updated on what was going on with the DADT repeal and asking them to take action. Each e-mail began by greeting the recipient by his or her first name, and each one ended with a signature, a "Donate Today" button, and links to share on Facebook and Twitter. And each e-mail hit a specific subject and asked recipients to take action. HRC shared four e-mails it deployed.