Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 3

The subject line for the e-mail sent Feb. 25 was "Who do you know in the military?" with the from line reading Joe Solmonese, Human Rights Campaign. It used bold text throughout to discuss how some member of Congress were still on the fence about the DADT repeal, and it asked recipients to take a DADT survey and pass it along to "everyone you know with any personal connections to the military." That text was hyperlinked to the survey landing page. To the right, there was a video in a gray box, again asking you to do the same thing and hyperlinking to the survey landing page, and it was hyperlinked one more time with the call to action to share the survey.