Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 3

The e-mail sent on March 18 had the same layout, but this one was dedicated to real stories of servicemen and servicewomen who had been affected by DADT. It shared three stories and asked recipients to send a story to Congress. In the gray box where the video had been in the February e-mail was an update that "Two veterans are speaking to the Senate today about how 'Don't Ask, Don't Tell' (DADT) is failing." It also had a link to six personal accounts on DADT and asked recipients to read them and choose one to e-mail to lawmakers. The box text concluded: "ALSO: Tell everyone you know in D.C. to come to Freedom Plaza at noon TODAY for a rally to repeal DADT with Kathy Griffin!" That incorporated a celebrity endorsement, event and linked to the rally landing page.