Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 3

One of the final messages came on Dec. 17, again from Solmonese. Its subject line was "'Don't Ask, Don't Tell' vote TOMORROW!" This message urged recipients to call their senators with a four-step proposal:

1. Call one senator's office, and tell the staff person who answers where you live so they know you're a real constituent.
2. Tell them you want the senator to support the standalone bill repealing "Don't Ask, Don't Tell" – and that you'll remember how they vote when they're next up for election.
3. Thank them, hang up, and make your second call to the other senator.
4. Click here to let us know you made a call – we use this information to guide our lobbying efforts, so please don't skip it.

HRC also creatively told recipients to save the Congressional Switchboard number — 202.224.3121 — in their cell phones and hand it to someone else to make those two calls, as well as posting it to your Facebook page so friends can take the same action. It ended with a P.S. to make the calls.