Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 3

Social media was integrated as well. HRC used applications where friends and followers could post their messages supporting the repeal of DADT and tweet their members of Congress.

"It was the first time we tried any of those [social-media] tools at HRC, and we received an amazing amount of support and messages from those tools," says Lindsey Twombly, HRC's online fundraising and advocacy manager.