Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 3

Over the next few weeks, FundRaising Success will share an in-depth case study on HRC's DADT repeal campaign from 2010, which is published in full in FS sister brand DirectMarketingIQ's report, "The Art & Science of Multichannel Fundraising."

Here is part 3. View part 1 here and part 2 here.

Creative
The sheer amount of creative HRC used was staggering. Dozens upon dozens of communications were deployed via every channel based solely on the DADT repeal, and on top of that, HRC included at least one paragraph in every message it relayed, such as election e-mails and mail pieces. There were so many that you could fill an entire book with all of the appeals. HRC was kind enough to pass along a few examples of the types of creative it used during the campaign.