Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 3

"It was one of the first times that we had ever put on the outside envelope something that would identify it as related to LGBT issues," HRC's Susan Paine says. "We typically have just a plain white envelope with personal correspondence in acquisition. For the first time we showed the premium that we had created, which had 'repeal DADT on it.' … Not only did it do well in the test … but we didn't receive any complaints from people who might have been concerned about getting something that could potentially out them."