Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 3

The text was versioned differently for appeal and acquisition, using other language to encourage becoming a member or donating in the second call to action.

The letter went on to state how your support will be used to help HRC and in the repeal of DADT. The calls to action were reinforced in the final paragraph, again in bold text, and it highlighted the "FREE" keychain for your gift of $35 or more, and was signed by Solmonese with a handwritten signature. The P.S. was a callout to the Alva insert and again asked to return the petitions and donate/renew to HRC.