Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 4

"It needs to be said, we all know how much media attention was being paid to this issue," says Paine. "People who weren't used to hearing about issues related to LGBT and equality were hearing about the potential repeal of DADT almost daily in the news. That made a huge difference for our success."

HRC's multichannel efforts contributed a lot to that.