Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 4

In all, HRC sent 19 million e-mails to members and supporters to take action, 625,000 e-mails to members of Congress, and recruited 20,000 pro-repeal veterans. It really doesn't get any more integrated and multichannel than that.

Results
The results of the campaign definitely justified the intensive work the HRC put forth for the repeal DADT campaign. Donors responded with donations that met fundraising goals, activists took action in large numbers, HRC was able to raise awareness for both the cause and the organization, and ultimately, the DADT legislation was repealed. In December, President Barack Obama signed the repeal of DADT into law.