Case Study of a Mid-level Donor Program
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Cathy Finney
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What we uncovered were four major areas of opportunity within the program that needed to be addressed: appropriate audience selection; a balancing of the mixture of solicitation and cultivation efforts, including the creation of efforts targeted specifically for the mid-level audiences; the standardization of donor migration; and appropriate staffing.
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- Companies:
- Catholic Relief Services
- Mindset Direct
- People:
- Cathy Finney
Cathy Finney
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