Case Study of a Mid-level Donor Program

Donors in the mid-level program were “frozen” for one year — forced into all mid-level efforts — allowing us to accurately measure how the mid-level strategy impacted their value to the organization. After that one-year period, we found that four of the five original audience groups merited continued inclusion within the mid-level program. The fifth audience group would migrate down to a lower track with less of an investment.