Case Study of a Mid-level Donor Program

2. Communications strategy: We worked with the organization to create a thoughtful mixture of solicitation and cultivation communications for the mid-level audience throughout the year. At times, this simply involved making minor tweaks to existing packages — increasing production values or deepening messaging. However, the mid-level donors also received a variety of communications created specifically for them, including cultivation packages with no asks as well as Stakeholder Briefing campaigns in which mid-level donors were invited to participate in conference calls with high-level staff to learn more about the work of the organization. Calls were followed up with solicitations.